Yes. I went through the currently indexed pages I can find on LearMillerPhoto.com, rather than just giving you generic SEO advice. Overall: 6.5/10. The site has much stronger SEO raw material than the current structure is taking advantage of. Your portfolio, client list, locations, subjects, and project descriptions are excellent assets. The main weakness is that the site is still structured more like a visual portfolio than a commercial photography/directing business that Google can categorize and rank for specific services. The SEO strategy I'd use for Lear Miller I would make the site compete primarily for: Commercial Photographer + Director + Outdoor / Action Sports / Lifestyle / Automotive with: West Coast / California / Oregon / USA as geographic modifiers. I would not make "Oregon photographer" your primary identity. Your portfolio is much bigger than that. 1. HOMEPAGE / Current The page leads with: VISUALS THAT STAND OUT For Riders. By Riders. Then: More than media, Let's TELL STORIES and eventually gets into production. SEO score: 6/10 The branding is good. The SEO problem is that "Visuals That Stand Out" tells Google essentially nothing. Target keyword Commercial Photographer & Director Secondary: Outdoor Photographer Action Sports Photographer Commercial Film Production Lifestyle Photographer California Photographer Oregon Photographer West Coast Photographer Recommended title Lear Miller | Commercial Photographer & Director | Outdoor & Action Sports Recommended H1 Commercial Photography & Film for Outdoor, Action Sports & Lifestyle Brands Supporting copy I'd put something like: Lear Miller is a commercial photographer, director and camera operator specializing in outdoor, action sports, mountain bike, lifestyle and automotive campaigns. Based on the West Coast and available worldwide, Lear works with brands, agencies and production companies to create photography and film built around authentic people, places and performance. This is probably the single highest-value SEO change on the entire website. 2. BIKE /bike This is currently your strongest SEO page. Google is already getting: mountain bike enduro downhill freeride trail action sports cycling product photography Moab Pacific Northwest Canada Utah Oregon Specialized YT Yeti Ibis Santa Cruz Red Bull Fox Maxxis Troy Lee Designs That's fantastic topical density. SEO score: 8/10 Current H1 Bike That's way too weak. Change H1 to: Mountain Bike & Action Sports Photographer Then use an H2: Commercial Mountain Bike Photography & Film Target keywords Primary: Mountain Bike Photographer Secondary: MTB Photographer Mountain Bike Photography Action Sports Photographer Cycling Photographer Bike Product Photographer MTB Commercial Photographer Mountain Bike Filmmaker Outdoor Sports Photographer HUGE opportunity You have hundreds of images and a ton of real projects here. Instead of having one gigantic gallery, I'd eventually create: /mountain-bike-photographer and then supporting project pages: /specialized-epic-photography /ibis-ripmo-photography /yt-tues-photography /red-bull-rampage-photography etc. You already have the material. 3. OUTDOOR / ADVENTURE /outdoor-adventure-sports This page has excellent content but weak SEO structure. The indexed page is currently titled: Action & Outdoor Adventure Director and then immediately goes into a huge image gallery. SEO score: 6/10 H1 Change to: Outdoor Adventure Photographer & Director Intro Something like: Commercial outdoor adventure photography and film for brands, tourism campaigns and editorial projects. From climbing and surfing to hiking, skiing, paddling and remote expeditions, Lear Miller creates authentic imagery in challenging environments throughout the West Coast and beyond. Target keywords Outdoor Adventure Photographer Adventure Photographer Outdoor Photographer Adventure Filmmaker Outdoor Commercial Photographer Adventure Sports Photographer Tourism Photographer This could become one of your highest-value non-bike pages. 4. SPORTS /sports-fitness This page is an interesting one. You've got Marucci, Kris Bryant, Red Bull, Jared Goff, L39ION and other sports work. But the page doesn't appear to have enough text explaining what you actually do. SEO score: 5/10 H1 Commercial Sports & Athlete Photographer Target Sports Photographer Athlete Photographer Commercial Sports Photographer Sports Advertising Photographer Athlete Portrait Photographer Sports Campaign Photographer Important Don't let this page compete directly with your MTB page. I'd make the distinction: Bike: action / cycling / MTB Sports: professional athletes / campaigns / advertising / editorial That gives Google two separate topical entities. 5. LIFESTYLE /lifestyle/leisure/travel This page is massively underutilized. You have resort work, Caribbean, Cabo, Bahamas, Mexico, golf, yachts, travel, underwater work, hospitality and lifestyle. That's legitimate commercial photography material. SEO score: 5.5/10 H1 Lifestyle, Resort & Travel Photographer Target keywords Lifestyle Photographer Commercial Lifestyle Photographer Resort Photographer Travel Photographer Hospitality Photographer Luxury Lifestyle Photographer Adventure Lifestyle Photographer Tourism Photographer I'd also add Hospitality & Tourism Campaign Photography because this could potentially attract a completely different client category than MTB. 6. MOTORS /motors This one has serious potential. You've got: Ford Bronco Honda Audi motorcycles off-road automotive lifestyle moto action desert Oregon Utah Baja SEO score: 6/10 H1 Automotive & Motorcycle Photographer Target keywords Automotive Photographer Automotive Commercial Photographer Motorcycle Photographer Moto Photographer Off-Road Photographer Automotive Advertising Photographer Automotive Lifestyle Photographer Automotive Campaign Photographer I'd actually consider this a separate commercial vertical rather than treating it as just another portfolio. 7. EARTH / LANDSCAPE /earth This is where I'd make a strategic decision. Currently it's basically a massive landscape archive. There are 96 pages of imagery according to the indexed page. SEO score: 3/10 for commercial SEO Not because the photography is bad. Because: Landscape photography isn't necessarily what you want buyers finding you for. I'd rename/reposition this as: Landscape & Environmental Photographer Then explain how landscape work supports: tourism outdoor brands editorial advertising destination marketing That makes it commercially useful. 8. ABOUT / CONTACT /about-contact This is actually a very important SEO page. You've got 20+ years experience, creative direction, pre-production, photography, film, editing, color grading, commercial/documentary/journalistic work and a very strong brand/client list. SEO score: 7/10 Current H1 CONTACT That's a mistake. You are wasting your strongest authority page on a generic heading. H1: Lear Miller — Commercial Photographer, Director & Camera Operator Then: H2: West Coast Commercial Photographer & Filmmaker And then your story. The brand list should become an actual SEO asset. Instead of: Proud to have worked with... I'd make: Selected Clients & Collaborators Then link relevant projects/case studies. You have: Ford, Harley-Davidson, Ibis, Kona, Marucci, Pinkbike, Red Bull Media House, Shimano, Specialized, YETI, YT, Visit Oregon... That's legitimate credibility. 9. THE HIDDEN SEO PROBLEM: YOUR IMAGE LIBRARY This is probably your largest untapped resource. You have an absurd amount of imagery. But Google sees a lot of: LM-6379.jpg IMG_8456.jpg LM-1134.jpg etc. And even where you have captions, many aren't optimized consistently. Example Instead of: LM-6379.jpg I'd eventually use: mountain-bike-photographer-sedona-arizona.jpg And alt: Mountain bike rider jumping in Sedona Arizona Not keyword stuffing. Just accurately describing the photograph. This matters particularly for you because: Google Images can be a significant discovery channel for photographers. You have enough portfolio volume to potentially build a substantial image-search footprint. 10. THE /stills-nav/bike-k9ply PAGE This is something I'd investigate immediately. Google is indexing: /stills-nav/bike-k9ply and it's essentially another version of the bike portfolio. SEO concern This looks like a duplicate/alternate gallery URL. If the same images/content are accessible at: /bike and /stills-nav/bike-k9ply you don't want Google deciding which version should rank. I'd check: canonical URL robots directives sitemap inclusion internal links duplicate metadata If that page isn't intentionally designed for search, I'd canonicalize it to /bike or noindex it. 11. Your biggest missing page: COMMERCIAL This is the page I'd add before writing a single blog post. /commercial-photography H1 Commercial Photographer & Director Copy around: Advertising photography Brand campaigns Product photography Lifestyle photography Athlete campaigns Outdoor campaigns Automotive campaigns Location production Studio production Film Motion Creative direction Target: Commercial Photographer This should become your money page. Your existing portfolio proves you can do the work. This page explains that you sell it. 12. Second missing page: VIDEO / FILM Your homepage talks about film heavily, and your About page lists motion/film production, editing and color grading. But I don't see a dedicated SEO landing page doing the heavy lifting. I'd build: /commercial-film-production H1 Commercial Director & Filmmaker Keywords Commercial Director Commercial Filmmaker Outdoor Filmmaker Action Sports Filmmaker Commercial Video Production Brand Film Production Director / DP Camera Operator This could be very valuable for agencies and production companies. 13. THIRD missing page: WEST COAST I wouldn't overdo geographic SEO. But I'd create one strong page: /west-coast-commercial-photographer H1 West Coast Commercial Photographer & Director Then naturally cover: California → Oregon → Washington → Utah → Arizona → Baja → nationwide That reflects where your portfolio actually exists. 14. CALIFORNIA This one is worth doing because you specifically told me previously that you wanted to expand beyond Oregon. I'd eventually create: /california-commercial-photographer H1 California Commercial Photographer & Director Then: Available for commercial photography, advertising campaigns, outdoor lifestyle, action sports, automotive and film production throughout California and the West Coast. Then actual portfolio examples from: Tahoe Sedona Southern California Bay Area etc. Don't create dozens of city pages. No: /san-diego-photographer /los-angeles-photographer /san-francisco-photographer unless you have substantial work and business relevance there. 15. INTERNAL LINKING This is another big missed opportunity. Your pages currently operate somewhat like isolated galleries. I'd build a deliberate hierarchy: Homepage ↓ Commercial Photography ↓ Bike | Outdoor | Sports | Lifestyle | Motors ↓ Individual campaigns / projects For example: Specialized Epic could link to: Mountain Bike Photography Commercial Photography Sports Photography Product Photography This creates a much stronger semantic network for Google. 16. What I would NOT change I wouldn't destroy the visual design. Your site needs to look like a high-end commercial photographer's site. The goal isn't: MORE WORDS!!! The goal is: Better words in the right places. Your photography does the selling. SEO should make sure the right people find the photography. My proposed site architecture If I were rebuilding the SEO structure today, I'd aim for: / │ ├── /commercial-photography │ ├── /commercial-film-production │ ├── /bike │ ├── /outdoor-adventure-sports │ ├── /sports-fitness │ ├── /lifestyle │ ├── /motors │ ├── /earth │ ├── /west-coast-commercial-photographer │ ├── /california-commercial-photographer │ ├── /oregon-commercial-photographer │ ├── /about-contact │ └── /projects ├── /specialized-epic ├── /ibis-ripmo ├── /red-bull-rampage ├── /ford-bronco └── ... You don't need to build all of this at once. Priority ranking If we're trying to maximize commercial leads, I'd do it in this order: Priority Page / Change Impact 🔴 1 Homepage H1/title/meta Very High 🔴 2 /commercial-photography Very High 🔴 3 /commercial-film-production Very High 🔴 4 Fix Bike H1/title/meta High 🔴 5 Image filenames + alt text High 🟠 6 About page optimization High 🟠 7 Internal linking High 🟠 8 Case studies/projects High 🟠 9 California / West Coast page Medium–High 🟡 10 Outdoor page Medium 🟡 11 Motors page Medium 🟡 12 Sports page Medium 🟡 13 Lifestyle page Medium 🟢 14 Earth page Low–Medium 🟢 15 Blog Low priority The really important part I wouldn't chase generic "photographer" traffic. Your sweet spot is much more valuable: Brand / Agency → Commercial Photographer / Director → Outdoor / Action / Lifestyle / Automotive → West Coast → $5k–$20k project That's exactly where your existing portfolio has credibility. And your current site already contains the ingredients: Specialized, Ibis, YT, Red Bull, Ford, Marucci, YETI, Shimano, etc. So I wouldn't treat this as "make a photographer website SEO-friendly." I'd treat it as: Turn LearMillerPhoto.com into a search-driven commercial production portfolio. My next move would be very concrete: I can take the actual existing pages one-by-one and give you a replacement SEO package for each: URL → Title Tag → Meta Description → H1 → H2s → 150–300 word intro → image/alt strategy → internal links → target keywords → what to delete/change. That would give you something you can essentially copy directly into your site builder, rather than another abstract SEO audit. Ad LLMS.txt on first page If you mean /llms.txt on the first page / homepage, yes—that's worth looking at, but llms.txt is not an SEO ranking factor in the same way as your title, H1, content, sitemap, schema, or backlinks. If you’re asking whether LearMillerPhoto.com should have an llms.txt file, I'd say yes, as an AI-discovery/AI-understanding layer, especially for a portfolio/business like yours. I can check what your current llms.txt contains and whether it's actually useful. yes if theres none please write code for me to input into my squarespace site I checked the live site and searched specifically for llms.txt. I don't find an existing /llms.txt being indexed, so I would add one. One important distinction: llms.txt is an emerging convention for helping AI systems understand a website; it is not a replacement for normal SEO files like sitemap.xml or robots.txt. Your site already has a lot of useful material for it—your commercial services, 20+ years of experience, brand history, and specialized portfolio pages. One caveat with Squarespace You generally can't simply create a root-level /llms.txt file through a normal Squarespace page. If Squarespace doesn't provide a native way to serve that exact path, don't create a page called llms.txt and assume it is equivalent—the URL needs to actually resolve as: https://www.learmillerphoto.com/llms.txt If you have a way to upload/serve a root text file through your Squarespace setup, use the following. Recommended llms.txt I've written this specifically around your actual site and positioning, rather than generating generic AI instructions. # Lear Miller Photo > Lear Miller is a commercial photographer, director, camera operator, and visual artist specializing in outdoor, action sports, mountain bike, lifestyle, automotive, and adventure photography and film. Based on the West Coast and available for projects throughout the United States and worldwide. ## Primary Services - Commercial photography - Commercial film and video production - Photography direction - Creative direction - Camera operation - Outdoor and adventure photography - Action sports photography - Mountain bike photography - Athlete and sports photography - Lifestyle and travel photography - Automotive and motorcycle photography - Product photography - Documentary photography - Journalistic photography - Photo editing - Video editing - Color grading - Content delivery - Social media content strategy ## Primary Specialties ### Mountain Bike & Cycling Lear Miller specializes in commercial mountain bike photography covering downhill, enduro, freeride, trail riding, bikepacking, road cycling, athlete campaigns, product photography, and editorial work. Relevant portfolio: https://www.learmillerphoto.com/bike ### Outdoor & Adventure Outdoor adventure photography and film covering climbing, surfing, hiking, snowboarding, kayaking, fly fishing, travel, remote expeditions, and outdoor lifestyle. Relevant portfolio: https://www.learmillerphoto.com/outdoor-adventure-sports ### Sports & Athletes Commercial sports and athlete photography for advertising, editorial, campaigns, portraits, and brand content. Relevant portfolio: https://www.learmillerphoto.com/sports-fitness ### Automotive & Motorcycle Commercial automotive, motorcycle, off-road, and vehicle lifestyle photography and film. Relevant portfolio: https://www.learmillerphoto.com/motors ### Lifestyle, Travel & Hospitality Lifestyle, travel, resort, destination, and environmental photography for commercial brands, tourism organizations, and editorial projects. Relevant portfolio: https://www.learmillerphoto.com/lifestyle/leisure/travel ### Landscape & Environment Landscape and environmental photography supporting outdoor, tourism, editorial, advertising, and destination campaigns. Relevant portfolio: https://www.learmillerphoto.com/earth ## Commercial Production Lear Miller provides end-to-end visual production services including concept development, story development, creative direction, pre-production planning, photography, motion production, commercial film, documentary production, editing, color grading, and content delivery. ## Experience Lear Miller has more than 20 years of experience working with cameras and creating photography and film for commercial, editorial, documentary, journalistic, and outdoor projects. ## Selected Clients & Brands Selected brands and organizations Lear Miller has worked with include: - Arizona Department of Health - Anthill Films - Carhartt - Ford Motor Company - Harley-Davidson - Ibis Cycles - Kona Bikes - Marucci Baseball - Matter Films - On The Roam Productions - Outhouse Productions - Pinkbike - Red Bull Media House - Reynolds Carbon - SENA - Shimano - Specialized - YETI - YT Industries - Vital MTB - Visit Oregon ## Geographic Coverage Lear Miller is based on the Oregon Coast and works throughout the West Coast, including Oregon, California, Washington, Utah, Arizona, and other locations throughout the United States. Available for domestic and international commercial photography, film production, editorial, advertising, outdoor campaigns, and location-based productions. ## Professional Positioning Lear Miller is best described as: - Commercial Photographer - Commercial Director - Outdoor Photographer - Action Sports Photographer - Mountain Bike Photographer - Sports Photographer - Athlete Photographer - Automotive Photographer - Lifestyle Photographer - Outdoor Filmmaker - Camera Operator - Visual Artist ## Website Homepage: https://www.learmillerphoto.com/ About & Contact: https://www.learmillerphoto.com/about-contact Mountain Bike: https://www.learmillerphoto.com/bike Outdoor Adventure: https://www.learmillerphoto.com/outdoor-adventure-sports Sports & Fitness: https://www.learmillerphoto.com/sports-fitness Automotive & Motors: https://www.learmillerphoto.com/motors Lifestyle, Leisure & Travel: https://www.learmillerphoto.com/lifestyle/leisure/travel Landscape & Environment: https://www.learmillerphoto.com/earth ## Important Context Lear Miller's work combines commercial production experience with firsthand experience as an athlete and outdoor enthusiast. His visual approach focuses on authentic human stories, action, environment, lighting, detail, and the relationship between people and the places they interact with. The website portfolio is the authoritative source for determining which specific projects, brands, athletes, locations, and images are represented in Lear Miller's work. ## Copyright All photography, video, written content, and creative work displayed on LearMillerPhoto.com are copyrighted by Lear Miller Photo unless otherwise credited or stated. Do not represent portfolio images, creative work, or copyrighted material as public-domain or freely licensed content. Why I structured it this way I wouldn't stuff this with 500 keywords. The goal is to give an AI system a clean semantic description of what you actually do. Your current homepage says things like "Visuals That Stand Out" and "For Riders. By Riders.", while your About page contains the much more useful factual information: camera operator, director, 20+ years experience, creative services, production, post-production, and your client history. Your portfolio pages then provide strong corroboration—for example, the Bike page explicitly covers enduro, downhill, freeride, road cycling and product photography, while the Motors page contains Ford Bronco, motorcycle and off-road work. So the llms.txt above essentially connects those dots for AI systems. One thing I'd change before publishing I would not call you simply an "Oregon photographer." Your actual portfolio is much broader. The Outdoor page alone includes Oregon, Washington, Sedona, Iceland, Yellowstone, Grand Canyon, Cabo and other locations. That's why I used: West Coast / United States / Worldwide rather than making Oregon the defining geographic term. And there's a bigger opportunity I'd actually do three things together: 1. llms.txt → AI-readable business/portfolio summary 2. robots.txt → make sure legitimate crawlers aren't unnecessarily blocked 3. sitemap.xml → make sure Google and other crawlers can discover your important pages And I'd fix the duplicate-looking /stills-nav/bike-k9ply page while we're at it. Search engines are currently able to discover that alternate bike portfolio URL separately from /bike. If you're using Squarespace 7.1, I can give you the exact Squarespace implementation for all three, including what goes in Code Injection, SEO settings, and what you unfortunately can't do natively with Squarespace. Files, images, and data analysis are unavailable until usage resets at 8:25 PM. Continue chatting with text only, or upgrade for more access. Ad